UAC Management is helping to give back this month with their recently announced Uphold Festival.
Created in partnership with the HeartSupport, a non-profit created by August Burns Red’s Jake Luhrs that is dedicated to helping people struggling with addiction, depression and other mental health issues, Uphold Festival will be a two day livestream event that showcases eight rising alternative artists.
Beginning on April 10th and lasting through April 11th, the event will be run by the website Show4me, and feature UAC acts Horcrux (Canada), Confession Of A Traitor (UK), Octopus Montage (UK), Devil May Care (Germany), Among The Ruined (Australia), If I May (Belgium), Broken Calling (UK) and Junction 28 (UK). All proceeds will be directly donated to HeartSupport to help continue their mission of ending the stigma surrounding mental illness.
Tickets begin at $10 and allow fans the option to donate more directly to HeartSupport with increments up to $100.
“Mental health has always been an essentially crucial topic for me,” UAC founder Hristo Penchev shares. “It’s something that I, personally, have been struggling with, as well as an area that has always provided me with the motivation and genuine strive to connect with other people experiencing the same plead of emotions I have and the natural urge to help them.”
“I want to personally thank the fantastic team at Heart Support for giving us the chance to collaborate together and fulfill our wish to do what we can to provide help to the company’s activity, every single one of the brilliant artists that have chosen and expressed readiness to participate in the event and join assisting this cause, as well as the always great Show4Me’s team, which made everything so easy for this project to become reality.”
“I genuinely feel happy to operate in one sphere with all these people and be in a position to materialize an idea of this sort. Join us on 10th and 11th April and don’t forget to donate and unite with HeartSupport and our goal to make people’s lives better through music.”
You can purchase tickets to the event here, and to stay up to date and read more information about the show, as well as RSVP, you can visit the official Facebook event, here.
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