Being a musician is not only about the music. It is also about building an audience, working on fan outreach, creating a brand behind you that represents both your artistry and values in a way that stays authentic to your overall career and personal goals.
And while many artists are now turning to social media in a way unlike ever before with the pandemic limiting live events and in person collaboration- more than ever creatives and brands are finding themselves searching for a little extra help when it comes to crafting an image that feels welcoming, accessible, and well, fun. And this is where branding experts such as Effi Summers come in.
Dedicated to helping artists and brands create aesthetically pleasing, visually captivating and overall cohesive social media presences, Summers is a musician and business branding expert who has experience in creating websites, logos, visual media and other content a brand may need to get their message or existence seen by the general public.
With a history of helping artists such as the Noisettes, Moonray, and Z Chambers create their personal brands (as well as a long list of aiding business partners in their online presence), Summers is now opening her skill set up to the public- offering brand consulting and mindset coaching for rising musicians and artists looking for a bit of a boost.
“The more you know who you are, the more confidence you have in it and voila! Your fans know what they’re getting and are more likely to connect with you on a deeper level,” Summers shares.
“This is why the mindset and goal setting coaching comes in handy. If you don’t know what you want or who you are, that makes being a music artist extremely difficult. I create logos, websites, staging, styling, concepts, ideas, graphics and the whole aesthetic-shebang that perfectly represents you to the world.”
Using her experience to help create logos, websites, music videos and other branding efforts, Summers has a full portfolio for artists to check out and find the path that may work best for them.
You can visit Summers’ website to see her rates and portfolio here, and be sure to connect via the links below for more information and examples of her work.
Leave a Reply