Halsey is once more extending her talents beyond the recording studio.
Announced earlier this week, Halsey has officially debuted her first cosmetic line, titled about-face.
Officially launching to the public tomorrow, January 4th, about-face is described as a “multi-dimensional makeup for everyone, everywhere created by Ashley Frangipane a.k.a. Halsey. Inspired by and for our diverse and artistic community, we create makeup made with integrity and intention, for all stages of life.”
Featuring a variety of makeup products including highlight fluid, powder, matte spray, lip color, and eye paint, the line is entirely vegan and cruelty free, and focuses heavily on strong pigment and creating products that aid in expression and fostering creativity.
“We are built on the truth that no one is just one thing — humans are weird, complex, and entirely beautiful because of it. Everyone has their own messy, mad, and personal method to becoming our greater selves.”
ABOUT-FACE.com
Though Halsey’s personal accounts have yet to post about the product line, fans who signed up via her secondary Instagram account @a_b_o_ut______ received a special access code via email to purchase products a day before the general public, confirming the singer’s involvement and the soon to come announcement.
You can view the entire collection today with the special code linked above, or beginning tomorrow at about-face.com. And be sure to stay tuned for more products and updates by signing up for the brand’s email list.
